Bata’s success in two consecutive year’s leads to a renewal until 2019. A perfect New Year gift: A 3D pencil box themed with Ben 10 and Power Puff Girls. Now 2018 Bata and Enroute introduced a futuristic offering for the kids. The joy of kids’ soars higher with the introduction of the Ben 10 and Power Puff Girls bags in 2016 and exiting Ben 10 and Power Puff Tiffin box with shoes in ‘Back to the school 2016-17’. In every corner of the country Character Themed footwear got resounding response, a testament of Kid’s interest in Character themed merchandises. Two of the most popular cartoon character brands of the time Ben 10 and The Power Puff Girls (PPG) was recommended and the overwhelming response in the subsequent months indicates the sign of new revolution in the Kid’s footwear segment.įrom 2015 to still today Bata continues to amaze the kids with their Ben 10, Power puff themed shoes. Although having a great varieties all across the categories of footwear, Bata was looking for something ‘extra special’ for their Kids footwear segment.Įnroute Entertainment pioneer of Character Licensing in Bangladesh, only authorized representative of Turner Broadcasting in Bangladesh had Just the element Bata was looking for.
A global company with strong reputation of giving new and exciting products to their customers all the time. Project Detailsīata, a renowned name in the footwear category the leader of innovation in design and style. With a vision of apposite change in the overall human resource of the team BRAC and Enroute Started the journey towards challenging goal of building a culture based on competency. It all started as BRAC realize the need of capacity development and cultural reformation within the microfinance team of theirs. One of the flag bearer of proud Bangladesh in the world BRAC just had the ‘right’ partner in partnering in organizational development and management development- Enroute Center for Development- the training wing of Enroute. To make a positive change an organization needs the right intention, right direction and a right partner to carry forward to the goal. Al Amin Sardar proves the expertise and dedication Enroute put to make a campaign successful. Words and comments of the then team leader of BRAC microfinance Mr. Thanks to Enroute for partnering with us to drive our organization to further success”, We feel more confident in our leadership capabilities and our people management skills have definitely improved. Since then, Enroute has successfully trained more than 700 of our employees on various soft skill developments. “We have partnered with Enroute since 2011.
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